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Pixar is an animation studio based in Emeryville, California. It began in 1979 when George Lucas used some of his money to form a new division at Lucasfilm known as 'Graphics Group'. The company originally did this and that for a while, most notably the Genesis planet simulation from Star Trek II: The Wrath of Khan and the stained-glass knight from Young Sherlock Holmes. Working there was one John Lasseter, a former Disney animator who got fired for trying to push the company to experiment with computer animation. He created a CGI short entitled The Adventures of Andre & Wally B. in his downtime, with the assistance of computer genius Ed Catmull.
Seeking money for his divorce costs (and also because of the failure known as Howard the Duck), Lucas eventually sold it to Steve Jobs for $10 million. The company was named Pixar after their first product, a video rendering computer for medical use. Though it didn't sell very well, Steve Jobs continued to pour money into it, and Pixar repurposed itself as a firm creating computer-animated commercials for companies such as Listerine Mouthwash and Lifesavers candies.
At the same time, John Lasseter continued to use CGI to make short films and showed them around at conventions, specifically the computer-graphics convention SIGGRAPH. While other people were showing landscapes and technical demos, Lasseter's short Luxo Jr. was a masterpiece in storytelling that established several new CGI tricks and demonstrated the narrative ability of the art. Pixar's subsequent shorts secured their status as the leader in computer animation.
In short order, Pixar moved away from medical imaging, instead continuing to refine their RenderMan digital rendering software while making commercials even as they set out to accomplish a very lofty goal — to make the first ever feature-length all-CGI film. The rest is history: Pixar signs a distribution deal with Disney, Pixar makes a lot of hits, Pixar and Disney boss Michael Eisner have issues, Disney gets a new boss (whose wife was also Steve Jobs' wife's roommate in college), Pixar and Disney kiss and make up, Disney buys Pixar for more than $7 billion (for scale, when they bought the entire Marvel empire it cost $4 billion), making Jobs' ten-million-dollar purchase a real steal considering the purchase made him a major shareholder in Disney, and all is well.
And finally, things come full circle with Disney's acquisition of Lucasfilm, bringing it under the same umbrella as its own former division. Though, with John Lasseter in charge, you could look at it as Pixar itself now owning its former owner (kinda like how SBC Communications ultimately bought former owner AT&T or how Viacom briefly owned former owner CBS).
Pixar's films are well-known for their formula copied by every western animation company for the past 20 years. Nearly all of their films take their subjects and turn themon their heads (friendly monsters who only scare for their day jobs, race cars who learn to take it slow and that there's more to life than winning, robots who teach humans how to feel emotions again, etc.) and in doing so pack them full of humor (including jokes that go way over the heads of kids) and drama.
When Pixar makes a movie, more often than not, it will be well done at worst. 13 out of the 16 films released so far note have been nominated for at least one Oscar; in 2010, Up became the second animated film (and first CGI film) to be nominated for Best Picture, and the next year, Toy Story 3 became the third animated film to get that nomination. Only one of the studio's films (Cars 2) has really failed critically; on Rotten Tomatoes, the first two Toy Story films have perfect scoresnote . Many of their films sit on the Internet Movie Database's 'top 250 films' list, and Pixar is usually topping that site's '50 best animated films' list.
Of course, if you think they're not business-minded, keep in mind that, until The Good Dinosaur, their films had never failed financially. Out of their films, only five note have failed to break the $200 million dollar mark in the US, and none of them failed to break the $200 million mark in foreign box office take; the studio's highest-grossing films, Toy Story 3, Finding Dory and Incredibles 2, made over a billion dollars worldwide. note The average domestic box office take of a Pixar film is around $250 million, and their films have made almost ten billion dollars total in combined domestic and foreign box office take. Also worth noting: every single Pixar film had opened at the #1 spot in the weekend box office untilInside Out's release in 2015 note . Sans Brave (while still a respectable #13) and The Good Dinosaur (at a less remarkable #21), all of Pixar's films are among the top ten highest-grossing films of the year they've been released.
Lest you think that they're just a bunch of artists, though, you should know that their first Academy Award wasn't for a movie — it was for PhotoRealistic RenderMan, the software that they make and license to other filmmakers that fuels an innumerable amount of CG in films. It was the first Academy Award given out for a piece of software.
They also seem to be a very personal and humble company:
Pixar itself is located in Emeryville, California on a huge campus of the type more commonly associated with tech companies in nearby Silicon Valley— complete with a high-quality cafeteria (with dedicated chef), an exercise facility, a soccer field, and hallways lined with concept art, employee projects, and life-size statues of Pixar characters (including a 2-story-tall Luxo lamp). The best part: it is possible (though difficult) to get tours.
Other films:
You can now vote for your favorite Pixar flick HERE!
Renaud shared the video on Reddit's r/aww where it collected more than 61,000 votes and 281 comments.
'Recently my girlfriend and I traveled to Disneyland. And at the top of Pixar pier, there was the Pixar lamp. Once Groot was neutered I realized this was the perfect opportunity to make Groot the star of the show and make him the Pixar intro lamp,' Renaud told me. 'Groot is a fun and happy puppy who loves getting treats. And proven in the video, he will do almost anything for them.'
Altering the Pixar logo has become a tradition at the company; films like 'Cars' and 'Incredibles 2' feature unique variations. These variations have inspired people like Renaud to create their own, thus spawning memes that date back to August 2006, Know Your Meme reported. In January this year, some Japanese high school students went viral after recreating Pixar's logo in class.